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Belkin MAP Policy
Please fill out the MAP Policy for Belkin
Please check the following to agree
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Will abide by the Belkin Policy and MAP Pricing
Will not export Belkin outside of the US
Please note that MAP Pricing will change without notice. Please always update MAP pricing from your Ingram Micro feed.
Belkin Minimum Advertised Price Policy
Unilateral Minimum Advertised Price Policy
(Revised as of February 26, 2014)
In order to maintain, protect and to further enhance the Belkin and Linksys brands, we have established this Unilateral Minimum Advertised Price Policy (this “UMAP”), which applies to those Belkin and Linksys products identified in Schedule A below (the “Products”).
Under this UMAP, if any retailer, reseller, or other party (including, but not limited to, Internet retailers and in-store retailers) advertises in media advertising (including, but not limited to, television, radio, newspaper and magazine advertising), in catalogs (including, but not limited to, direct mail pieces and flyers) or on Internet sites (which includes any associated marketplace(s) or other site(s) directly or indirectly affiliated with or linked to such Internet sites), any of the designated Products at prices below the specified UMAP price(s) for such Product(s) as set forth on Schedule A, Belkin may unilaterally elect, in its sole discretion, to impose sanctions on such party, including, but not limited to (i) ceasing its provision of market development funds (MDF) for any or all such Product(s) that were advertised below the specified UMAP price (or, with respect to retailers, resellers or other parties to which Belkin does not provide MDF, Belkin may elect to charge back or hold all applicable advertising funds to such party for such period as may be determined to be appropriate by Belkin) effective from the first day of the violation, (ii) suspend or cease authorization of shipments of all Product(s) that were advertised below the applicable UMAP price(s) for such Product(s) to all retail stores or other distribution centers of such violating party for such period as determined appropriate by Belkin, and/or (iii) such other sanctions as Belkin may deem necessary or appropriate, including suspension of doing business with such party.
It is inconsistent with this UMAP for (i) Products with UMAP prices to be advertised together at a single price that is lower than the sum of the individual UMAP prices for those Products, or (ii) Products with a UMAP price and other Belkin or Linksys products not subject to this UMAP (“Non-UMAP Products”) to be advertised together at a single price that is lower than the sum of the UMAP Price for the designated Products and the manufacturer’s suggested resale price of Non-UMAP Product(s). Rebates, other than those offered directly to consumers by Belkin or Linksys, are not consistent with this UMAP if the advertised net price (including the rebate) of the product is below the UMAP price for such Product(s).
For purposes of this UMAP, “advertising” of prices on Internet sites may include, without limitation, displaying price for any Product, as such price may be revised from time to time, together with a picture or a description of such Product, or use of online marketing vehicles such as (i) marketplaces (e.g., Amazon, eBay, Rakuten, etc.), consumer shopping engines (e.g., Google PLAs, Amazon PLAs, PriceGrabber.com, Nextag.com, Shopping.com, etc.), (iii) shopping deal/coupon sites (e.g., Slickdeals.net, Savings.com, RetailMeNot, etc.), (iv) affiliate marketing shopping sites, or (v) Google Ads (PLAs or text). Internet site features including “click-for-price” or automatic price display for Product(s) prior to being placed in an Internet site shopping cart, or other similar features, may be deemed by Belkin to be communications initiated by the retailer, reseller or other party selling to the customer, and in violation of this UMAP.
Without limiting any of the foregoing, this UMAP also applies to any activity circumventing, or intending or designed to circumvent, this UMAP, as determined by Belkin in its unilateral discretion.
This UMAP does not cover point-of-sale signs, stickers, hangtags, or bar codes and similar markings on products or product packaging which merely state the retail prices at which Belkin products may be purchased. This UMAP does apply to advertisements that are funded in whole or in part by Belkin pursuant to the terms of a cooperative advertising or promotional program which may be offered by Belkin from time to time.
Finally, and most importantly, this UMAP does not apply in any way to your actual selling prices for Products; your retail sales prices for any and all Products remain wholly within your discretion. We do not seek, nor will we accept, any agreement or assent from you respecting this UMAP, either now or at any future time. This UMAP is being established by us unilaterally and is not therefore subject to negotiation. We reserve the right at any time to modify this UMAP, to establish new or different policies or to discontinue any or all of such policies. This UMAP shall remain in effect until modified or terminated by us in a writing sent to you. We believe that this UMAP is clear and unambiguous. Should you have any inquiries regarding this UMAP, however, please direct them to Belkin General Counsel.
By putting your initials below, you have indicated that you have agreed to the MAP policy.
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