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Submission of this form is pending review and approval is not guaranteed. Any changes to the information submitted must be communicated to Sennheiser Gaming
Please note that MAP Pricing will change without notice. Please always update MAP pricing from your Ingram Micro feed.
EFFECTIVE MAY 1, 2017

Sennheiser Consumer Electronics
Minimum Advertised Price Policy

This Consumer Electronics Minimum Advertised Price
(MAP) Policy supersedes any previously communicated
minimum advertised price policy by SEC, and is
effective as of the date indicated above.

At Sennheiser Electronic Corporation (“Sennheiser”
or“SEC”), we have committed ourselves to delivering and
distinguishing the finest quality products, and building a
highly-respected brand with our valued dealers and end
users. To invest in our high standards which allow us to
maintain this respected reputation and brand, we have
unilaterally adopted this Consumer Electronics Minimum
Advertised Price (MAP) Policy for retailers to promote
advertising that communicates the quality of our products.

Sennheiser Electronic Corporation, at the corporate
management level, will strictly construe this MAP Policy and
we will, without prior notice, refuse to provide advertising
co-op monies, or continue to sell the MAP Product in
question to any retailer who violates this MAP Policy.
Sennheiser from time to time may alter, modify, suspend, or
cancel this MAP Policy, the products covered, and/or the
minimum advertised prices.

Definition of “Advertising” under this Policy

For purposes of this MAP Policy, “advertising” includes all
forms of promotion in any media including, without
limitation, websites, audio, video and other forms of
electronic media, direct mail, TV, newspapers or magazines,
material at trade shows, offering, providing or participation
in electronic or print coupon/unique customer code
promotions, billboards, catalogues, in an app, text, chat,
blog, online forum or “deal website” postings and online
price advertising such as “check for pricing”, “text for price
”or “add to shopping cart” and prospecting consumers via
automated or live “call for”/”call and mention key word(s)”
“click to chat” offers.

This MAP Policy relates only to advertised prices and does
not restrict the actual sales price at which a MAP
Product is sold, nor does it restrict a retailer’s right to
establish independent advertised or resale prices.

Products covered under this Policy

This MAP Policy applies to products for which a Minimum
Advertised Price is specified (“MAP Product”) on the current
Sennheiser Consumer MAP price list. This MAP Policy
applies to new products only; it does not apply to “factory
sponsored closeouts” or items identified “promotional” in
nature, nor does it apply to “remanufactured”, “demo” or
“used” products which are clearly and conspicuously
identified as such in the applicable advertisement.

SEC stock photos are available to use for new products only.
Using SEC stock photos in offerings or listings for
remanufactured, demo or used products is prohibited. Only
authorized B-stock dealers may call themselves“
authorized,” and/or use the word “refurbished” in such
offerings or listings. Dealers with used, demo or open box
items may contact Sennheiser for a return authorization
number or may sell such items as “used” or “demo” products
within the guidelines outlined above.

Strikethrough Pricing

Authorized Sennheiser retailers may advertise MAP
products at a price which is at or above the Minimum
Advertised Price (MAP) established by Sennheiser on its
MAP price list. Obliteration or strikethrough of MAP pricing
is strictly prohibited.

The two allowable instances (exceptions) for MAP price
strikethrough are:

1. A written authorized Sennheiser promotion on specific
MAP products for a specified time period.
2. If a MAP product is advertised below the MAP by an
authorized and/or unauthorized retailer(s) (the “offer”), an
authorized SEC retailer should notify SEC of the offer by
email (map-us@sennheiser.com). After a 24 hour
moratorium from the date of the notification, the notifying
authorized retailer may begin advertising the same MAP
product(s), for no more than 4 consecutive days, at such
product(s)’ MAP price(s) including a strikethrough
suggesting a lower price may be available from retailer
(but without showing a lower price). This lower price:
a. Must be no lower than the offer’s below-MAP price
b. May not be searchable, that is it may not be
supplied to any sort of internet based comparison
shopping engines
c. May only be accessible by a shopper clicking
through to a secondary landing page and
d. Must be removed when the offer is removed from
the market or at the end of the 4 day period,
whichever comes first.
In the event that the offer with the below-MAP price is
still being advertised beyond the initial 4 day period,
the authorized dealer should again notify SEC as
outlined in the first sentence as a new violation, via
email map-us@sennheiser.com, to begin a new
moratorium and 4 day period.

The MAP price strikethrough exception is strictly prohibited
on all products contained in Sennheiser Consumer
Electronics High End product portfolio (HD 800 S, HD 800,
CH 800 S, IE 800, HDVD 800 and any future models added
to the high end portfolio of products) and select models from
the Audiology product portfolio (Flex 5000, RS 5000, RS
2000, RR 5000, RR Flex).

Reselling of MAP Products

Sennheiser dealer policy strictly prohibits a dealer from
supplying or reselling MAP products to other resellers. If a
dealer supplies or resells MAP Products to another reseller,
and that sale results in a sale by the reseller that is a
violation under this MAP Policy, the selling dealer is
accountable for that violation in accordance with this MAP
Policy as if the selling dealer violated this MAP Policy itself.
From time to time, due to product shortages or other
reasons deemed appropriate, SEC’s Vice President of Sales
may approve a written exception to this paragraph of this
MAP Policy.

Product Bundles

MAP Products cannot be bundled with other Sennheiser or
third party products. Notwithstanding product bundling is
permitted where a package or bundle has been prepackaged
or sponsored by Sennheiser, provided such package or
bundle must be advertised at a price at or above the
aggregate of the MAP prices for the MAP products in the
bundle.

Penalties

In the event that Sennheiser verifies to its satisfaction that a
retailer has violated this unilateral MAP Policy, by
advertising a MAP Product(s) in a manner that violates this
MAP Policy, Sennheiser will take the following actions:
–– First violation: Sennheiser will notify the retailer of the
non-compliant advertisement with a copy of SEC’s MAP
Policy together with the current price list identifying the
MAP Products.
–– Second violation: Sennheiser will cease supplying and
discontinue the retailer’s authorization(s) to purchase the
MAP Product(s) and its variants that are the subject of the
violation for a period of 30 days from the date of cessation
notice. (E.g. a violation of the HD1 (M2) AEi would result in
a loss of all HD1 headphone variants)
–– Third violation: Sennheiser will cease supplying and
discontinue the retailer’s authorization(s) for the MAP
Product(s) and its variants that are the subject of the
violation for a period of 90 days from the date of cessation
notice. (E.g. a violation of the Urbanite Denim would result
in a loss of all Urbanite, Urbanite XL, and Urbanite XL
Wireless Headphones)
–– Fourth violation: Sennheiser will cease supplying and
discontinue the retailer’s authorization(s) to purchase for
all MAP products in all product categories for a period of
90 days from the date of the cessation notice.

Subsequent violations will result in additional action up to
and including termination of Sennheiser dealer status. The
offending dealer will receive notice of any action by SEC. In
addition, upon any violation, Sennheiser will, without prior
notice, refuse to provide advertising co-op monies, reduce/
eliminate DFI programs, refuse to provide sell through
allowances, refuse to provide spot promotional allowances
or refuse to continue to sell the MAP Product in question to
any retailer who violates this MAP Policy.

Any violations beyond the first violation are treated as a
subsequent violation for purposes of this MAP Policy,
whether or not the violation relates to the same MAP
Products(s), variants or categories, and are not product
specific. In addition, any advertising that, although in
technical compliance with the terms of this MAP Policy,
violates the spirit and intent of this MAP Policy (as
reasonably determined by SEC) shall be deemed a violation
of this MAP Policy.

A continuation of the violation of this MAP Policy as stated in
Sennheiser Electronic Corporation, One Enterprise Drive, Old Lyme, CT 06371 • (860) 434 9190 • www.sennheiser.com
a cessation notice will be treated by Sennheiser as a
subsequent violation of this MAP Policy, and the date of
such subsequent violation shall be as determined by
Sennheiser. A violation of this Policy shall remain on record
for one (1) year after the date of the cessation notice for such
violation.

How to Contact us regarding this Policy

This MAP Policy is a unilateral statement of the terms upon
which we are willing to market our products. No agreement
is sought, nor will we accept any retailer’s agreement with
this MAP Policy. We request that our retailers not attempt to
discuss your own pricing, or the pricing of others, with us. If
you so choose, you may email information about noncompliance
with this Policy to map-us@sennheiser.com.
However, please be advised that no Sennheiser
representatives will contact you to acknowledge, respond or
follow-up on what you report, nor will they discuss the
enforcement of this Policy or pricing practices of other
dealers or distributors with you.

Territory covered

This MAP Policy is applicable in the USA.
By typing your name below, you are agreeing to the above terms and conditions and understand that any violation may result in immediate termination of further Sennheiser purchases.
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