Wufoo

Anker
Minimum Advertised Price Policy (“MAP”)
Effective as of: 1/1/2018





1. Purpose

Anker has invested substantial resources developing the competitiveness of its brand and, in particular, establishing its products in the United States market as quality premium products with reliable consumer features and benefits. Accordingly, Anker, acting in its unilateral business judgement to support its marketing plan, has prepared the advertised policy regarding the pricing for sales of its mobile accessories products.

The policy applies to all direct accounts of Anker as well as any indirect or “downstream” purchaser. Recipients of this policy are responsible for ensuring compliance with this policy from their accounts (e.g. dealers) and affiliated companies (individually and collectively “Third Parties”). A violation of this policy by any Third Party will be deemed a violation by recipient and will subject recipient to the recourse schedule set forth in section 4.


2. Applicable Activity

This policy applies to distribution, including but not limited to wholesale and retail sales and offers to sell (e.g. advertising). This policy also applies to distribution as part of a dealer employee purchase program or similar program between retailer and Anker. “Distribution” includes but is not limited to, catalog sales, Internet and Internet related electronic media such as email newsletters, email solicitations, e-coupon offers, smartphone and smart devices (e.g. tablets) “Apps”, retailer websites, third party web sites and media which can be accessed through any method which uses the hypertext transfer protocol (http) or similar protocol.



3. Recourse

Advertising any product covered by this policy (individually and collectively, “MAP products”) below the minimum price listed in the Schedule to be distributed to retailers by Anker from time to time (the “MAP price”) will result in Anker taking the following unilateral actions unless such violation is determined by Anker to be a mistake, error or due to causes beyond the control of retailers.


Recourse Schedule
1st Violation A formal warning letter being sent to the retailer
2nd Violation Withhold shipments of subject category for 30 days
3rd Violation Withhold shipments of subject category for 60 days
4th Violation Loss of Authorization to sell Anker products

Recourse schedule will be reset after 12 months of no violation activities

4. Guidelines

Advertising Price

• All advertising for Anker products must clearly state a price equal to or greater than the MAP price.
• Netting of applicable discounts such as factory instant rebates or global promotions is allowed
• Anker specified Model numbers must be shown when advertising prices or discount for Anker product
• Any statements or implications in any advertising covered by this Policy which could indicate that a lower price may be found in-store, in the on-line shopping cart or at the Checkout Stage of a retailer’s website is a violation of this policy
• Retailer may strike-thru a price which is above or equal to the Anker’s Suggested Selling Price (“MSRP”)
• Examples of violations include, but are not limited to, the following:
- Price lower in-store
- Click here for lower / better price
- Call for lower price
- Add to cart and sign in for lower price

Non-Price

• If the value of the service is not stated within the advertising, the advertising must show the MAP price for the Anker product. If the cost of the Services is stated within the advertising, the MAP price for the Anker products which takes into consideration (i.e. adds in) the cost of the promotions. In other words, the minimum advertised price for such non-price promotion must be the MAP price for the Anker product plus the cost of the non-price promotion. Retailers may not show any “netted price” for such promotions. Storewide or category events that involve all brands in any category may reference a “percent” off”, cash equivalent premium or other value offer provided that discounts are applied consistently to all eligible products. Discounts based on storewide or category events cannot be combined with other Anker-offered discounts or “value add(S).”

• If a retailer wishes to bundle an Anker product subject to this Policy with another Anker product not subject to this Policy or with a third party product (Collectively the “Other Product”) the minimum advertised price for such promotions must be the MAP price for all Anker product subject to this policy plus the fair market value of such Other Product. Anker in its sole reasonable discretion will determine the fair market value of such Other Product.

• Anker may issue factory rebate programs. Any advertisement for factory rebate must include the rebate amount and wording “factory rebate” or “Mail-In Rebate.”

Anker reserves the right to change or discontinue this policy unilaterally at any time, with or without prior notice.