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AVF Group Inc. has adopted a Minimum Advertised Price (MAP) Policy for all products for which a Minimum Advertised Price is specified on our current price list.

The MAP Policy has been implemented to help ensure the long-term positioning of the AVF brand and to protect the investment of all of our distribution partners that provide valuable product support to their customers while promoting our brand.

The MAP Policy adopted by AVF Group Inc. shall apply equally to all distributors, wholesalers, retailers, and resellers (including catalog and internet retailers), who resell AVF products to end users located in the United States or to any person(s) or entity which advertises or otherwise promotes these products. Re-sellers are free to establish their own advertised and resale prices within these guidelines:

1. The MAP Policy is established by AVF Group Inc. and therefore may be adjusted by the company at its sole discretion.

2. Where a price appears in the MAP column of any AVF Group Inc. Price List, that price represents the minimum price that can be advertised for selling that product to an end user customer.

3. The MAP Policy applies to all advertisements of the AVF brand in any and all media, including, without limitation, flyers, posters, coupons, Internet or similar electronic media including websites, e-mail newsletters, e-mail solicitations, television, radio, and public signage.

4. The MAP Policy only sets forth minimum advertised prices, and does not apply to the price at which the products are sold or offered for sale to an individual customer within the seller’s retail location or over the telephone.

5. In cases of non-compliance with the MAP Policy, Re-sellers will be allowed, at AVF’s discretion, a limited amount of time to bring advertising into compliance or AVF and its distribution partners may cease supply products to the Re-seller.

6. This MAP Policy does not establish suggested maximum advertised or resale prices.

Enforcement

In the event that a reseller circumvents this policy, AVF reserves the right to discontinue selling to that reseller.

Marketplace Reseller Policy

AVF’s channel management strategy is designed to protect the brand equity of AVF and provide our sales and distribution partners with a stable, predictable market environment. In addition to our MAP pricing policy we have implemented a policy limiting reseller activity on marketplace websites.

AVF may allow authorized resellers to sell on other marketplaces…permission must be granted “In Writing” by AVF prior to the listing of any of it’s products on any Marketplace.